Client: THE ELMS
Deliverables: Full Re-brand / Logo Design / Print Collateral
The Elms were looking for a new logo that encapsulated their brand story. I wanted to design a logo with timeless symbolism, taking inspiration from the people and surroundings that make The Elms a place of significance: the shelter the building provides; the coming together of two cultures – Maori and European; the land that provides the foundation and life source; and the water that represents the Port of Tauranga where the settlers arrived, at the base of the home of The Elms.
Designed by Lisa Lewis while working for Metro Marketing