Client: THE ELMS

​

Deliverables: Full Re-brand / Logo Design / Print Collateral

The Elms were looking for a new logo that encapsulated their brand story. I wanted to design a logo with timeless symbolism, taking inspiration from the people and surroundings that make The Elms a place of significance: the shelter the building provides; the coming together of two cultures – Maori and European; the land that provides the foundation and life source; and the water that represents the Port of Tauranga where the settlers arrived, at the base of the home of The Elms.